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BRAND DESIGN, PHOTOSHOOT, MESSAGING DEVELOPMENT, WEBSITE DESIGN
RJ Rongcal's modern mindfulness brand came together around soothing natural tones and approachable fonts.
BRAND ELEMENTS
MISSION
To teach, inspire, and support people in discovering their innate wholesome qualities of awareness, compassion, and love.
VISION
A world where, through the committed practice of pragmatic mindfulness, all are seen and known as fundamentally whole.
VALUES
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All beings are whole; no one is broken.
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We teach from our own experience.
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We value and embody mindful presence.
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We are committed to non-harming.
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We are pragmatic.
PHOTOSHOOT WITH ALIKO WESTE
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