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After a 24-year career at Microsoft and recognition as one of the company’s Top 50 Voices, Karen Fassio was ready to step into a new chapter with a brand that reflected her impact and vision.
We partnered with her to build a personal brand from the ground up—defining her voice and messaging, creating a logo and visual identity, providing coaching and brand consulting, and capturing her presence through a photoshoot. The result: a confident platform that positions Karen as a trusted leader, movement-builder, and advocate for women worldwide.
SERVICES PROVIDED
We designed Karen’s logo through multiple iterations, anchoring it in her brand story of being part of a greater whole.
LOGO
We shaped her brand voice, messaging, and website copy to authentically express her values and vision.
VISUAL IDENTITY
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VOICE & MESSAGING
We provided strategic consulting to align her brand with her next chapter of business growth and impact.
CONSULTING
We supported Karen with personal development coaching, helping her unwind limiting beliefs and step fully into her leadership potential.
STYLE GUIDE
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COACHING
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