RE-INDIGENIZING, SUSTAINABLE BUSINESS DEVELOPMENT IN THE PACIFIC NORTHWEST
OUR BRANDING PHILOSOPHY


At OLDS we believe that branding is akin to space-holding.
Let us explain... When you build a brand you are building a container for for yourself and your audience. This container conveys how you function not only to them but to you as well. You are creating a container through art and design that effectively conveys and holds your vision, values, purpose and gifts.
Art, design and aesthetics is the center of human psychology and connection.
Visual elements such as images, symbols, and aesthetics are processed by the brain before language comprehension. Branding equips your project or business with the tools to tap into fundamental human truths and experiences, utilizing the foundational, preverbal language of art and design to establish meaningful connections. Symbols are our most ancient form of communication.